I love looking at agency work from advertising firms; sometimes, their stuff is so clever – case in point.
It’s hard to get your business’ name out there; there’s so much clutter when it comes to advertising. Safe ads really aren’t remarkable (see candles below…). Fortunately, when it comes to advertising, the cheapest things are often the most effective at raising a few eyebrows (you don’t need a 90 foot razor behind a Zamboni).
Advertising for scented candles really isn’t memorable. Arguably, a borderline waste of money.
The economy is brutal right now, so if you don’t have an advertising budget, then these budget-advertising endeavors might be of some inspiration.
New and slightly addicting - for about five minutes. Its just building steam and I think there are a lot of great things that can come of it, once the masses start sending messages on the site; already, I see random conversations taking place “between” people. Quite entertaining. The point of the site is to input a message to send to a plant in order to make it grow… So far, almost 7000 messages have been sent.
This one’s classic (no pun intended); If you haven’t seen it grace your friend’s profile pictures on Facebook, I suggest you start the revolution and get on that. The website is advertising a litany of things, including malls in Florida, as well as some brand names. It doesn’t make me want to shop, but it’s a pretty effective way of luring people to look at your ads.
TBWA is a creative agency with offices all over the world. They do some great advertising; take a look at their website for the millions of dollars worth of free press they generate. I put this one up because it was, as TBWA said, “dirt cheap”(now that’s agency work at its finest). The sign says, “Walk, ride a bike, take the bus, use the subway, for less pollution. 9/22 is World Car-Free Day”; they scrubbed it out of all the smog inside a tunnel in Sao Paulo, Brazil.
Admittedly, the first two are somewhat costly, but their far reach makes their cost per impression palpable. I don’t know of anyone (except Michael Stock) who can just whip up a website that allows you to “talk to a plant”. But the World Car Free Day ad goes to shows that it doesn’t take a bunch of cash to make a mark; that’s the safe thing to do. It takes a bunch of imagination (okay, maybe a bit of cash for cleaning supplies…)
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