May 15, 2008
What's the big Idea? Think of Donald Trump

Okay, back to the drawing board - not for me, but for some. It's officially my summer, and dang is it nice... the weather is nice, the grass is green, I'm not living in res any more, I have my bike out. Life is good.

In fact I'm sitting on the porch in downtown Toronto and I can hear the ice cream truck.

Anyways, I'm still working on getting together some little details for my endeavor, but I've been thinking that still, so many people don't really know what kind of business they'd really like to start up.

I was at the CYBF Awards gala the other night and there was an entrepreneur there who made these cool little organizational boxes. She probably is and was a really organized person and boom, she's a certified successful business women. It gets me thinking about my little idiosyncrasies and what I've got that could be legitimately made into a business. There's nothing I'm really anal about, so it's tough to bring up ideas.

Remember, when it comes to a business, it's 1% inspiration (the idea) and 99% perspiration (the work). I'm going to lay a bet that it's actually 20% inspiration and 80% perspiration just because the 80-20 rule applies to a lot of garbage out there.

I listened to a lecture about a storming by a guy named Barry Nalebuff. He wrote this book, "Why Not?". I suppose it's his answer to the question "Why?". He has methods to coming up with ideas. Processes, if you will. The one I like best - What would Donald Trump do? Admittedly, a big Donald fan over here (though apparently a controversial statement).

It goes like this - I have problems. My friends have problems . Everyone has problems . I look at all these problems in isolation and I have to ask myself, "What would Donald Trump do?"; if you had all of the money in the world, what would you do is probably the more realistic question when I think about it. Suddenly, a whole world of opportunities exist. Ideas galore, really.

I think that's the easiest way. Look at the problem, find the answer. Of course, when I think of what Donald Trump would do, I can't help but think that I could never afford his solutions, so I have to put them on a plane that's accessible to every Tom, Dick & Sally out there. That's probably the most difficult part of the Donald Trump approach. Bringing it down a few notches so that it can be a legit product - or project.

Barry talks about another way too - start with the solution, an invention for example, and then see how you can apply it. I have this SICK idea for training guys to put down the toilet seat. That's my invention. The problem is self-evident... so I guess that was a bad example (call me if you're interested in having the toilet seat down).

Comments (1)

The lady who started this company, Jodi, received her funding from the Dragons' Den as well.

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