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Choice plus easy delivery equals Innovation (And a competitor BONUS)

Just in case any registered Challenge competitors have not yet checked their email, yesterday we announced that all students who submit a complete proposal by the November 23rd deadline will receive a $50 GIFTPASS! We know that you’re all working hard on your proposals and have your eyes on the top prize, but once your team has sent your proposal enjoy a treat on us!

What is GIFTPASS?
GIFTPASS is a gift certificate that is redeemable for original merchant gift certificates at Giftcertificates.ca. This Innovative way of delivering gift certificates gives you the freedom to select the gift certificates from national retailers, restaurants, hotels and entertainment providers that YOU want.

Why do I think this is Innovative?
I have a soft spot for innovations in retail. I like the GIFTPASS concept since it puts choice in the hands of the receiver where traditional gift certificates are chosen by the giver. ("Gee Aunt Lou, thanks for the gift certificate to the discount yarn barn. That's, um, great...") Add to this the GIFTPASS total can be broken up between different participating merchants. It is supplied by a single aggregating company, instead of coming from separate merchants (no doubt the aggregator is being paid for shifting the value chain). Finally, the GIFTPASS can be delivered electronically, so it’s immediate and hard to lose! It’s a simple idea, but all in it radically changes the traditional gift certificate model.

Check back tomorrow for the "big" entry on making your proposal really stand out!

Posted by Timothy H. on November 14, 2007 11:11 AM

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