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York University Finishes Up

Well, the presentations have resumed and the fourth team is just finishing up.

York University's team, Schulich IMBA ’08, consists of four students currently completing their International Master of Business Administration (IMBA) at York University’s Schulich School of Business. Within the IMBA program, their areas of specialty include leadership in not-for-profit management, entrepreneurship and strategy, sustainable business and finance.

According to the Schulich School of Business team, today’s teens rely heavily on technology for receiving most of their information. In response to this finding, the team’s strategy for the project recommended that organizations reach out to young consumers through new media channels in creative and innovative ways. The team did well and had some interesting ideas.

Posted by Nelson T. on March 27, 2007 11:19 AM

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