« Challenge Attracts Students Nationwide | Main | Drivers and Passengers of Change »

Today’s Teens Defined

OK, let’s begin looking more closely at the challenge question.

The first part of the challenge asks, “How will today’s teens influence the financial services industry in Canada?” We’ve received a few e-mails from students, asking us to clarify exactly what we mean by “today’s teens.” I’ll provide the answer here, where everyone can access it.

To be honest, there really is no mystery involved. Today’s teens are simply those people currently in their teenage years. It is not a very strict range – you may expand it slightly to include those between the ages of 12 and 20. If you venture beyond this range however, you’re probably straying too far from the target group.

Many of you are in a strong position to comment on this particular demographic. You might have younger siblings or cousins that fit the description. Even if you don’t, you are much closer in age to today’s teenagers than decision makers at financial institutions are. By all means, use this to your advantage.

Mature students are more removed from the target group, so you may have to work a little harder to understand the influence that today’s teens will exert. Then again, your life experience might also provide some very valuable perspective.

Posted by Nelson T. on November 2, 2006 9:55 PM

---

Post a comment

Name:

Email Address:

URL:

Comments:

Submitted comments must relate to the RBC Next Great Innovator Challenge. All comments will be reviewed and only approved comments will be posted. HTML is not allowed. Comments that include personal attacks on RBC or RBC Employees or other participants in this forum, make obviously false or unsubstantiated allegations, or include vulgar or libelous language, will not be approved. Posted comments are the views of the individual author and not of Royal Bank of Canada. By submitting a comment, you agree to be bound by the Terms of the Innovator Blog.

• Share:
• 
• 
• 
•  
• Follow:
• 
•